Kawasaki Motorcycles

Kawasaki motorcycles were introduced in 1954, and have made quite a name for themselves when it comes to high performing motorcycles. Many Kawasaki models have been designed over the years for dirt bike racing. They are powerful yet lightweight, giving the rider an edge over the competition. The bikes are also known for offering a sturdy frame, great suspension, and being affordable. Many people aren’t aware that Kawasaki manufactured motorcycle engines for years before they decided to make complete bikes. This allowed them to enter the competition knowing exactly what to build and how to build it.

In 1960, Kawasaki bought out Megero Motorcycles, who had been in the business since 1937. They took a brave move by offering every type of motorcycle at the same type across the board. It was a strategy that would make or break them. It was a wise investment as they were able to steadily sell everything from a 50 model to the powerful twin 650CC as well as everything in between.

This was the beginning of Kawasaki making out of the box decisions that influenced their competitors. Rather than being a follower, Kawasaki choose to always be a leader in the developments taking place in the motorcycle industry. While this was risky, it definitely gave them an edge over the competition.

In 1965 Kawasaki decided it was time to start exporting their motorcycles to the United States. The models sold better and faster than anyone had anticipated. The Z1 model was introduced in 1972. It was initially only marketed to the United States to meet consumer requests and demands.

The most well known Kawasaki motorcycle is the ZZR-R1100. This model was introduced in 1990 and lead the industry in sales for five years. Kawasaki made history in 2000 when it introduced the ZX-12R, a super bike featuring a unique frame that could out run any dirt bike on the track.